About this policy
IMS Promotions is a platform used to configure and operate customer engagement campaigns across different brands and clients. Depending on the campaign and the services configured for it, the platform may process information relating to platform administrators, campaign participants, customer conversations, consent choices and verification activity.
This policy describes privacy practices relating to the IMS Promotions platform itself. Individual campaigns may also be governed by separate campaign-specific terms, privacy notices and consent requirements.
Information we process
The information processed through IMS Promotions depends on the relevant campaign, communication channel and configured integrations. It may include:
- customer contact information, such as a mobile telephone number or other channel identifier;
- messages, selections and other interactions submitted during a customer journey;
- campaign participation and conversation state information;
- consent choices and communication preferences captured as part of a campaign journey;
- codes or other information submitted for campaign verification;
- technical information associated with message delivery, platform activity, integrations and service operation; and
- information associated with authorised administrative users of the platform.
The exact categories of information may vary between campaigns because IMS Promotions is designed as a configurable, multi-brand platform.
How information is used
Information processed through IMS Promotions may be used as necessary to operate configured campaign experiences and administer the platform. This may include:
- delivering and maintaining customer conversations;
- determining the appropriate stage of a configured customer journey;
- recording campaign interactions and consent choices;
- performing configured verification activities;
- providing campaign administration and operational visibility;
- diagnosing technical problems and maintaining service reliability; and
- protecting the platform and its integrations against misuse.
WhatsApp interactions
Campaigns may use WhatsApp as a customer communication channel. Where WhatsApp is configured, IMS Promotions may receive and process messages and related messaging information required to route the interaction to the relevant campaign and continue the configured customer journey.
WhatsApp services are provided by Meta and are subject to the applicable terms, policies and privacy practices of the relevant Meta services. IMS Promotions does not replace those third-party terms.
Campaign and verification data
Some campaigns may ask customers to provide a campaign code or other information for verification. IMS Promotions may transmit the required verification information to a service or data source configured for that campaign and process the resulting verification status.
Verification providers and data sources may differ between campaigns. The information exchanged depends on the requirements and configuration of the particular campaign.
Consent and communication preferences
Campaign journeys may request confirmations, acknowledgements or communication preferences from customers. Where configured, IMS Promotions may record these choices together with information needed to associate the choice with the relevant customer, campaign and version of the applicable consent or notice.
Marketing choices should be distinguished from confirmations that may be required for participation in a particular campaign. The options presented to a customer depend on the campaign configuration.
Security
Appropriate technical and organisational measures are used to support the security of IMS Promotions and the information processed through it. These measures are intended to protect information against unauthorised access, alteration, disclosure, loss or misuse.
No internet-connected system can guarantee absolute security. Security practices may therefore be reviewed and updated as the platform, integrations and operational requirements evolve.
Data retention
Information should be retained only for as long as reasonably necessary for the purposes for which it was collected or processed, including applicable campaign, operational, contractual, legal and compliance requirements.
Retention requirements may differ between campaigns and data categories. Campaign-specific requirements may therefore apply in addition to platform-level practices.
Privacy rights
Depending on the applicable law and the circumstances in which information is processed, individuals may have rights relating to their personal information. These may include rights to request access, correction, deletion or restriction, and to object to or withdraw consent from certain processing where applicable.
The organisation responsible for a particular campaign may need to handle a request where it determines how customer information for that campaign is processed.
Individual campaigns
IMS Promotions supports multiple clients, brands and campaigns. Individual campaigns may have their own eligibility requirements, participation terms, privacy notices, consent wording and data-handling requirements.
This IMS Promotions Privacy Policy does not replace a campaign-specific privacy notice where one applies. Customers should review the information presented for the campaign in which they are participating.
Changes to this policy
This Privacy Policy may be updated when the IMS Promotions platform, applicable requirements or privacy practices change. The date shown at the top of this page identifies the current version of the policy.
Contact
Questions relating to IMS Promotions or this Privacy Policy can be directed to Interactive Media Services through the contact information published on the official IMS corporate website.
Visit the Interactive Media Services website